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Building Sustainable Ridership in Louisiana
The Goal
Louisianians cannot simply be expected to embrace a service for which they have no experience and therefore cannot conceptualize. Without understanding the value of passenger and commuter rail service a vast amount of faith must be entrusted to the government.
To build trust in a large project for commuter and passenger rail, small segments of reliable and highly efficent links can be build with frequent and timely service between the stops to demostrate the concept of passenger rail. Once the concept of commuter and passenger rail service has been demostrated with value to the public, service can be expanded, and true passenger and commuter rail network in Louisiana can be drawn up and developed.
The Plan
To demonstrate the concept of passenger and commuter rail, routes need to be chosen based upon their greatest potential to the public. These routes, ideally, should be chosen based upon their potential ridership and traffic congestion. With this in mind two segments easily meet the criteria: Watson, LA to downtown Baton Rouge; and, downtown New Orleans to the Louis Armstrong International Airport.
The Method
The Elements of Sustainable Ridership